Figuring Out Who Your Target Customer Is

Hey ladies! 

Today I’m talking about one of the most important parts of building your brand and growing a business online: figuring out who your target customer is.

If you’re just starting out, you might feel like this isn’t super necessary because you wanna market your business to everybody since money is everywhere right?

Yes it is but not everybody is your customer.

So trust me, this is the first thing you need to get clear on, even before designing logos, posting content, or making an offer.

Knowing who your ideal customer is will make everything else – from your content to your sales – so much easier.

So, if you’re an emerging entrepreneur, especially if you’re here to build a personal brand, grab your notebook because I’m gonna explain to you how to create that perfect customer profile!

Alright, let’s talk about why it’s so important to know who your target customer is.

By defining your ideal customer, you’re getting specific about who you’re helping and why they need you.

This focus will guide everything – your brand voice, your messaging, the way you show up online, and even the kinds of products or services you create. 

Plus, it makes marketing so much easier because instead of shouting into the void, you’re speaking directly to the people who need you most.

This approach makes your audience feel seen, heard, and ready to reach out.

First things first, we need to create what’s called a ‘customer avatar’ or ‘ideal client profile.’

This is a fictional character that represents your dream client – the person who will be so thrilled to find your business and say, ‘This is exactly what I’ve been looking for!’

When building this profile, think about it like describing a real person. Here are some questions to get you started:

Demographics: Where do they live? How old are they? What’s their background or ethnicity, if relevant to your brand?

Career and Income: What do they do for a living? What’s their income range? This helps you know what types of products they’ll invest in.

Lifestyle Details: Are they married, single, parents? What do they do in their free time?

Personality: Are they outgoing or very modest, very demure? Are they spiritual or religious at all? These details shape your messaging and the tone you’ll use.

Goals and Dreams: What do they want to achieve in life or in their business? This helps you connect with their aspirations.

Get specific with this!

The more detailed you get, the easier it’ll be to create a brand that feels tailor-made for them.

Give your avatar a name, too – having a name makes it feel like you’re speaking directly to a person instead of just a vague idea.

I explain a lot more about this in my upcoming free workshop so be on the lookout for that.

The topic is going to be about how to grow your brand from scratch and make five figures every month.

Alright, now that we’ve got a sense of who this person is, let’s get into what keeps them up at night.

What are their biggest challenges or struggles? This is where we dig into their pain points, fears, and frustrations.

Think about questions like:

What’s something they really struggle with, that you can help them solve?

What are their biggest frustrations in their career, personal life, or business journey?

What’s something they’re embarrassed to admit they need help with?

Knowing these pain points helps you create content that speaks directly to their struggles.
When you post about something that’s been bothering them and you say, ‘Hey, I get it. I’ve been there, and here’s what helped me…’ – it’s like music to their ears. They’ll feel like you’re inside their head, and that’s what makes them reach out, follow, or even buy from you.
Now let’s flip it. What are their dreams? Their goals? What’s their big ‘why’? We want to know what drives them, so we can tap into that motivation in our messaging.

Ask yourself:

What do they want to achieve in life, business, or wellness?

What’s the big ‘win’ they’re hoping to get by working with someone like you?

How do they define success?

When you understand what they’re moving toward, you can position yourself as the person who’s going to get them closer to that dream.

So, if your ideal client is, say, a single mom trying to start an online business, she might be motivated by the desire for more time with her family or financial freedom.

So use exactly that in your messaging!

You might be a single mom yourself – just like I am – so you know the struggle.

You know what the ups and downs are really like.

So tapping into those emotions and putting them into your brand messaging to help the next sister out will definitely let her know that you see her, you feel her, you’re here for her.

Now let’s get practical: where does this person spend their time online? Are they scrolling Instagram all day, in Facebook groups, or on Youtube?

Knowing where your ideal customer hangs out helps you focus your marketing efforts. You’re not going to reach them if they’re not even on the platform you’re posting on, right? Here are some questions to guide you:”

What social media platforms are they using? Instagram, TikTok, LinkedIn, Facebook, Pinterest?

Do they follow specific blogs, websites, or influencers? This gives you insight into their taste and interests.

Are they part of any online communities, like Facebook groups, Reddit threads, or Slack channels?

If so, join those spaces or check them out to see what topics they’re talking about!

By knowing where they hang out, you can focus your energy on showing up where they already are, instead of trying to be everywhere at once. Work smarter, not harder!

Alright, now that we know who they are, what they’re struggling with, and where they hang out… the next step is this: crafting your message.
This is how you speak to them in a way that makes them say, ‘Yes, she gets it. She gets me.’

Think about what kind of language resonates with them.

Do they like a formal, polished tone, or do they vibe with something more casual and friendly?

Are they looking for straight-to-the-point solutions, or are they looking for guidance and emotional support?

Use what you’ve learned about their goals and struggles to create content that addresses those specific points.

For example, if your ideal client is stressed about social media content creation, your posts can talk directly about ways to save time, stay consistent, or find inspiration.

Now that you have this profile in place, it’s time to create content that feels like it’s calling out to your ideal client.

Here’s how to make sure your content speaks directly to them:”

Solve their problems – Post tips, advice, and strategies that address their pain points. Give them solutions they can’t wait to try.

Show empathy – Let them know that you understand their struggles because you’ve been there too.

Offer small wins – Free resources, checklists, or bite-sized advice can be super helpful and start building trust.

Encourage engagement – Ask them questions, prompt them to share their thoughts, or invite them to DM you. Make it feel like a conversation!

When your ideal customer sees your content and it feels like you know exactly what they need, they’ll want to connect.

They’ll think, ‘This is exactly what I need!’ and that’s how you start building those real connections.

So to wrap this all up: defining your ideal customer is more than just a business exercise.

It’s the foundation of your brand.

This clarity makes everything easier.

It helps you create better content, attract the right followers, and sell products or services that actually resonate.

Plus, it saves you so much time and energy because you know who you’re serving, where to find them, and how to help them.

If you found this video helpful, don’t forget to like, subscribe, and hit that bell icon so you don’t miss out on more tips like these. And as always, if you have any questions, drop them in the comments—I’m here to help your online business grow into a success. Thanks for watching, and I’ll see you in the next video.